Orafo Jewels launches e-commerce platform

Hyderabad: In a celebration marking its 5th anniversary, Orafo Jewels, the first Silver Jewellery brand of Hyderabad, launched its exclusive e-Commerce platform (orafojewels.in). The inauguration took place on Saturday (November 18, 2023), graced by the presence of Balagam Telugu movie fame Kavya Kalyanram.

Orafo Jewels, with its flagship showroom at Somajiguda circle and two additional showrooms at Suchitra x roads, has expanded its presence with a new showroom at AS Rao Nagar main road. The brand, celebrating five years of successful business, envisions providing value-appreciating products in 92.5 precious silver jewellery.

Kalyan Ram, Director of Orafo Jewels, expressed excitement about the brand's evolution. He highlighted their initiation of customized designer precious jewellery buying five years ago and announced plans to open chain-exclusive showrooms across Telangana and Andhra Pradesh in a franchise model.

Amid soaring gold prices and the pandemic impacting economies, the silver jewellery industry has gained momentum, emerging as a preferred alternative to gold. Orafo Jewels aligns itself with this trend, boasting a 24 per cent growth over the last 5 years. Recognizing the shift in consumer preferences towards online shopping, Orafo Jewels launched its standalone e-commerce website.

The user-friendly and feature-driven website, orafojewels.in, provides an interactive platform for customers to explore and purchase precious silver jewellery. Features include video call facility for more collections, interactive chat for showroom access, and various payment gateways. Free shipping is available within India, with international shipping options.

Orafo Jewels aims to establish itself as a preferred family brand in the silver jewellery category, projecting a 25 per cent annual growth. The brand plans to open 25 showrooms across southern India in the next three years, targeting a turnover of Rs 50 crore and developing a franchise network for the e-commerce business pan India.

As a token of gratitude, Orafo Jewels is celebrating 5 years of glitter with exclusive offers and a wide array of jewellery for all occasions. Until November 18, 2023, customers can enjoy up to 18 per cent off on select jewellery, and through a lucky draw, five customers stand a chance to win free silver coins weighing 250 grams each.

Orafo Jewels offers an extensive range, including temple jewellery, precious stone jewellery, CZ-studded jewellery, imported silver casual wear, Swarovski collections, Men's collections, kids collections, and gifting products. The brand specializes in exclusive bridal collections, offering customization to fit every bride's budget and desires. Customer-centric policies include a lifetime maintenance facility, buy-back (exchange) facility, digital catalog for NRI customers, shopping on a video call facility, and free shipping across India.